Meet Jenn Moyer-Smith. She is a versatile, strategic Brand Manager with 20 years of experience shaping, launching, and managing diverse range of brands and campaigns that drive double-digit sales growth.
Prior to JAM Tu Meida, Jennifer was Account Director, Strategic Partnerships at David’s Bridal, managing the Men’s Werahouse account. She was responsible for developing and seamlessly integrating Men’s Wearhouse Formalwear marketing plans to the David’s Bridal customer. Previous to her move to David’s Bridal, Jennifer had been an integral part in growing QVC, Inc. into the world's top multimedia shopping company. She led the team developing integrated marketing strategies and initiatives that affected the QVC brand, QVC categories, Brand Management vendors and proprietary brands. She was responsible for the positioning and development of QVC’s proprietary brands and the conception and implementation of new brand strategies for QVC categories across multichannel platforms including new world media (third party sites) and QVC platforms (on‐air programming, qvc.com, new media).
Before joining QVC, Jennifer was an Account Director for Marketing & Creative agencies where she managed major accounts /brands such as Office Depot, Kohl’s, Lane Bryant, NFL, NBA, MLB, Nascar, etc... In 1999 she was a central contributor of an e‐commerce start‐up,Saleoutlet.com, that changed the way people shop around the world . She has been recognized with awards and accolades during every step of her career.
Jennifer attended Northern Michigan University where she was a recipient of both Woman's Swimming & Diving and Art & Design scholarships. She currently resides in West Chester, PA with her witty husband Craig and 2 vivacious girls, Elliott & Riley and her silly pup, Smitty. Her passion is photography – capturing her everyday memories through the lens of her camera (and now iPhone).