​ Omni-Channel Retail – QVC

QVC is like no other retailer; to navigate it on your own can be daunting.  With the assistance of JTM, we will ease your experience. We have the ability to introduce you to the right people and steer you in the direction of success.  
​We provide services for the full product’s lifecycle at QVC.  We will build and create the individual items for broadcast and e-commerce with the QVC merchandising team.  We will work with the broadcast, category production and marketing teams to create selling strategies and find proper placement of the product(s) for broadcast, e-commerce, digital and social marketing in order to maximize exposure of the brand. 

1. Develop & Implement QVC Product Acceptance Strategy
  • Set up meeting with QVC buyers to determine next steps
  • QVC Product Review & Strategy
  • Purchase Order negotiation.Quality Assurance & Legal Claims Submission and Supply Chain Processes
2. Quality Assurance & Legal Claims Submission and Supply Chain Processes

3. On Air Strategy and Execution
  • Create Product Blueprint with product detail, selling features & benefits, approved claims 
  • Lifestyle footage prep/execution.
  • One-on-One Guest Training and Rehearsal prior to launch.
  • Broadcast support
4. Develop Marketing Strategy @ QVC
  • Pre-promote
  • Promote day of on air appearances
  • Leverage the long tail, after on air exposure
  • Develop a Buy Anytime strategy
5. ​Post Airing analysis